Branding ___ 2024
Boos S.A. ©
Exploring storytelling through materials
We designed the exhibition stand and brochure for BOOS S.A.'s participation in the HORECA 2024 trade fair, as part of the renewal of the corporate image we created for BOOS S.A.
Design concept was based on the idea of capturing meanings such as security, trust, expertise and technology in the process of protecting values and goods, which is the object of BOOS S.A.
For the booth, the challenge was to create an attractive environment that would motivate visitors to the exhibition to discover it. The design uses materials and clean surfaces such as brushed tin sheets, neon bulbs, plexiglas and led lighting to convey the concepts above in an abstract way, contributing to the brand narrative.
Simulating its look & feel, the brochure works booth’s extension. Rid of chatter, it communicates quickly, conveying information with immediacy, while its design aligns with the new corporate image, enhancing its uniformity.
Athens _______ Greece
